Research Discovers Top Trend: Consumers Want Simple Clean Labels

Thanks to our ability to manufacture supplements without flow agents and fillers you will be able to appeal to the sophisticated purity minded consumer who appreciates simplicity in labeling.

As reported by the January issue of Natural Foods Merchandiser: “Consumers want clean labels with words they recognize, and the fewer ingredients the better.” They also report that consumers like “negative” statements. This goes hand in hand with our experience, people don’t like fillers in their products. “No magnesium stearate” is therefore a selling point in today’s upscale supplement market as well as the hypoallergenic market.